Keyword research and gathering information from free online tools is part of the arsenal for successful SEO professionals. The best strategies for creating keyword lists and developing content are dynamic and must respond to the always changing cloud. The goal remains the same. We want to focus traffic to sites that will convert to sales or whatever your intended goal may be.
Below you can find a free Keyword tool that will help you build a list of relevant keywords. After this tutorial you will want to check back for more SEO and Content Tutorials.
Starting Your Website’s Keyword and Content Research
You will want to answer a few questions before beginning your website and the content you fill your investment with. In the future you will learn more about the answers to these questions and you should always take what you learn to improve your website, the keywords you are targeting and the content you develop to reach your targeted market.
- Who is your target market? Men, Women, Age, Demographics?
- What service, product or information are you trying to promote?
- What seperates your service, product or information from the rest? What is your “value proposition?”
Interviews with potential customers, clients or viewers are great ways to build your knowledge and responses to the previous questions. Dynamic search engine optimization strategies continuously develop and improve based on actual user interactions. When first starting out with a new niche or target market it is difficult to really pin point what potential viewers may use to search for products, services or information. It is also hard to fully grasp where your clients may come from, their age and other demographic factors.
Optimizing a website is easy if you already know the market that you are wanting to enter. For instance, the usalawyerhelp.com network focuses on law, and legal professionals. It is optimized, set-up and configured to allow lawyers a low cost website with the potential to develop into a huge source of leads and income.
The image to the left shows an analytics screenshot from a Jacksonville Attorney’s website on Dec 30, 2013. It shows the keywords that site users typed into Google for their search. If an attorney wanted to focus all their time and effort on obtaining #1 results for just “Jacksonville Lawyer” they would have to compete with companies such as Lexis Nexus who have billions of dollars to fight with. It is a difficult battle that requires constant upkeep and maintenance which costs lots of money or time. It is also not what a potential client will use for finding a lawyer. It takes time and dedication to obtain this valuable search data.
The initial goal should be using intelligent guesses to cast a wide net and then using tools such as Google’s Webmaster Tools or Analytics for refining and improving.
Keyword Phrase Tool
Download the Excel Spread Sheet used for this tutorial below. Use the second link if you have an older Excel version.
Keyword Phrase Builder Instructions
Column A of the spread sheet is “concatenated” to column B with a space to create a keyword phrase. In column one are modifiers and in column B are the keywords. You can switch this up as needed.
Once you have a list of keywords and modifiers you will see column C fill up with phrases.
You can now save the file as a different name or create a new sheet, and using column C you can continue to concatenate search terms and keyword phrases.
How do we find the Keywords?
To get modifiers you will probably find a thesaurus like the one on http://thesaurus.com/ to be very helpful. The thesaurus is also great for hammering Google’s Semantic Search Results.
For the word fast, you can also use common terms such as quick, speedy or even faster and fastest. Reliable may be a better example with good, safe, predictable and dependable just being a few of the keyword modifiers that are “reliable” synonyms.
Semantic search systems consider various points including context of search, location, intent, variation of words, synonyms, generalized and specialized queries, concept matching and natural language queries…
To get an idea of how it works, search for something on Google and then scroll through the results looking for words in bold. For a search term such as “fast” you may see words in bold such “quick” “fastest” or “faster.”
To develop your keywords like the SEO professionals we will look at several online tools available for free.
#1 Google’s Keyword Tool
Google’s keyword tool is part of their Adwords platform. Signing up for Adwords is free and after you sign up you will be able to access this very powerful tool. All you have to do is set up an Adwords campaign, an ad group and then begin using their tool for adding keywords to a campaign. I have found that when using the tool it is a good idea to use your primary keywords in the campaign and ad group names. Once you have the ad group set up you can use the +Keywords button. You will then be a list of potential keywords based on Google’s analysis of your site and campaign settings. After you add them, Google will begin suggesting more keywords and phrases. Make sure you copy the list before saving them into your campaign or it will be more difficult to export them out to your Excel Keyword Tool.
Ubersuggest feeds Google Suggest data for keywords being searched. If you enter “SEO tools for”, you’ll get results like:
SEO tools for websites
SEO tools for marketing
SEO tools for free
Search volume is an important factor in Google Suggest and the highest searched terms will make the top of the list. This a very valuable free tool for developing content and keywords to focus on. It is easy to use, once you get the hang of it.
Ubersuggest offers an incredible resource to learn about your keywords and the potential searches that you can seek to obtain top results for. The time you spend here will pay off. Practice it and perfect it.
Ubersuggest Keyword Tool Tips
- Use search queries ending with words such as “to” and “for”
- Use search queries that are questions “What SEO”
- Use search queries that relate to problems (my site traffic is, my website ranks)
Many of the keywords generated by Ubersuggest may be irrelevant and repeats but the ones that are not may be your golden ticket. Find the terms that will create you the most return on your investment, your time.
#3 Google Adwords Keyword Planner
The Keyword Planner Tool from Google creates a keyword list based on the Google Display Network. The keyword lists are Google’s basis for contextual targeting. In a very short time you can develop a very tight, long list of key terms and phrases for your websites targeted audience.
We will continue our discussion of the Google Adwords Keyword Planner in the Advanced Tutorial.
Soovle is similar to Ubersuggest but it uses Youtube, Bing, Yahoo, Amazon, and Answers.com to generate keywords. It takes practice to use Soovle but the outcome can have lots of very beneficial results. From the Soovle Site:
What every Soovler should know…
- What is Soovle?
- A customizable engine that provides the suggestion services from all the major providers in one place. Soovle does not crawl the net – all services and their content are the property of the respective providers.
- A keyword research tool. Be sure to master the draggable Saved Suggestions feature